Why Amazon’s Move Into Delivery Robots Made Me Rethink Logistics
When I read about Amazon acquiring Rivr, I didn’t just see another acquisition. I saw a glimpse of where delivery systems are heading. Last-mile delivery has always been one of the most complex parts of the supply chain. It looks simple from the outside. A package moves from a warehouse to your doorstep. But behind that simplicity is a network full of unpredictability. I’ve explored the broader strategic and investment implications of Amazon’s acquisition of Rivr in more detail in this analysis . And that unpredictability is exactly what companies are now trying to solve. Why the Last Mile Is So Hard to Fix Warehousing can be optimized. Transportation routes can be planned. But the final step of delivery is different. Every environment is unique. Buildings vary. Streets are crowded. Elevators break. Stairs exist. Human delivery workers adapt naturally to these conditions. Machines, until recently, have struggled. That is why Rivr’s technology stood out to me. It focuses on real-...