Why Google’s AI Pricing in India Caught My Attention
When I first saw Google’s announcement about a ₹199 AI Plus plan in India, I didn’t think about competition. I thought about access. Over the years, I’ve learned that pricing often tells a deeper story than product launches or feature updates. It reveals who a company wants to invite into the conversation - and who it’s willing to wait on. This move felt intentional. Access Changes Behavior Before It Changes Markets In my work with institutions and early-stage companies, I’ve seen this pattern repeat: When a tool becomes affordable, people stop “trying” it - and start using it. That shift matters. Students experiment. Small teams integrate it into daily workflows. Professionals build habits around it. And once habits form, innovation follows naturally. Why Emerging Markets Are Where the Real Learning Happens India is often described as a cost-sensitive market, but I see it differently. It’s a feedback-rich market . Users here are practical. They quickly decide whether something adds...